Cohora helps you collect and activate high-value zero-party data across every brand touchpoint while enriching customer profiles in real time for deeper segmentation, smarter personalization, and stronger relationships.
Most brands rely heavily on first-party data a.k.a. what customers do. But behavior only tells part of the story. To truly personalize experiences, you need to understand what customers want, prefer, and feel. They won’t tell you unless you ask. That’s where zero-party data comes in. But collecting it at scale and making it usable has been a challenge. Until now.
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How Cohora Unlocks Zero-Party Intelligence
Cohora makes zero-party data capture a seamless part of your customer experience. From quizzes and surveys to reviews, polls, and community conversations, every brand interaction becomes an opportunity to learn more directly from your customers in their own words. Even better, Cohora doesn’t just collect data, it understands it. With integrated sentiment analysis and behavior tracking, Cohora enriches each profile in real time, automatically appending data to your CDP or CRM so it’s ready to use across campaigns, segments, and journeys.
It’s not just about having more data. It’s about having the right data and using it to build experiences customers actually care about.
What You Can Do with Cohora
Ingest E-commerce Transaction Data
Automatically pull in purchase history and sales behavior to understand what your customers are buying and when.
Collect Zero-Party Data at Every Touchpoint
Gather preferences, motivations, and intent through Cohora-powered engagements like quizzes, polls, reviews, and more.
Process Open-Ended Responses with Sentiment Tech
Capture how customers feel using natural language processing and sentiment analysis turning unstructured feedback into usable insights.
Enrich Customer Profiles in Your CDP or CRM
Cohora integrates with your data stack to append real-time engagement data to individual user profiles, enhancing targeting and personalization.
Build Smarter Segments and Dynamic Cohorts
With enriched profiles, create hyper-targeted segments based on behavior, preferences, sentiment, lifecycle stage, and more.
Continuously Refresh Customer Insights
Keep profiles up to date by automatically capturing new preferences, behaviors, and sentiments over time so your personalization stays relevant as customers evolve.
The Foundation of Truly Personalized Marketing
Zero-party data is the key to delivering truly personalized customer experiences because it’s data customers willingly share with you. As third-party cookies fade and privacy standards rise, relying on inferred behavior isn’t enough. You need direct insight into what your customers want, feel, and expect. Cohora makes it easy to collect that insight through everyday engagements like quizzes, polls, and reviews then instantly enriches customer profiles across your tech stack. The result is smarter segmentation, more relevant messaging, and stronger retention fueled by data your customers actually want you to use.
Ready to make your customer profiles work harder?
Start gathering zero-party data that unlocks deeper personalization, better targeting, and more meaningful relationships.
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