Frequently asked questions
Zero-party data is information that customers intentionally share with a brand, like preferences, interests, or feedback. Unlike cookies or third-party tracking, this data is both accurate and consent-based. Cohora helps brands capture zero-party data through authentic engagement and then use it to deliver personalized offers and experiences that drive repeat purchases
Cohora collects zero-party data seamlessly during customer engagement moments, then unifies it with first-party data. Brands can use this to build smarter segments, deliver personalized campaigns, and create experiences that feel relevant driving retention and loyalty.
A brand-owned online community offers marketers with an incremental channel to both house their consumer relationships and cultivate data in a mutually beneficial way. Having access to an engaged panel of consumers allows your brand to be agile, but in an intentional way rather than by forced circumstance.
CDPs and CRM platforms have evolved tremendously over the years and are an important and critical aspect of a marketers arsenal in capturing, understanding and learning from their customers. The consumer relationships that hold steady through unstable environments have three key factors. The relationship is wholly owned by the brand, it is driven by frictionless and personalized brand experiences and the community fosters emotional connections. CDP’s and CRM platforms are the starting point, Cohora helps you evolve your relationships beyond a simple transactional one, capitalizing on social interactions that you own.
The consumer relationships that hold steady through unstable environments have key three factors. The relationship is owned wholly by the brand, it is driven by frictionless and personalized brand experiences and it is good at fostering emotional connections. These emotional connections create user generated content that you own and can information several strategic aspects of out reach that are informed by your customers, their sentiments, the content and their participation.
While cultivating consumer relationships is a priority, today many brands are doing it in a way that leaves them vulnerable. The who, what, where, when, how and why of consumer relationships matters. If you're relying on a social networking site to house your consumer relationships, you are vulnerable. If you're qualifying a consumer relationship as merely part of your email database, you are vulnerable. If your consumers' incentive to be loyal is driven by transactional behavior, you are vulnerable.
Your existing marketing strategy and channel mix most likely will be positively influenced and informed based on the data that you are learning/collecting from your network of customers, ranging from personalization by segment, keywords, product mix, offers etc.
The Customer Hub is a seamless part of your existing brand and is the center point of how they engage with your existing loyalty programs.
A loyalty program is transactional, typically rewarding customers with points or discounts. A customer engagement platform like Cohora is relational. Cohora builds deeper connections through personalized content, engagement hubs, and advocacy, creating sustainable loyalty and higher LTV. Its designed to compliment your existing loyalty platform.
Yes, Cohora integrates directly with Shopify, Klaviyo, ESPs, CDPs, and other core tools in your marketing stack, making it easy to connect data and activate it across channels.
The social identity gap is the disconnect between your social tools and your CRM. Social platforms show you followers and engagment within the respective platform, but not who's actually buying. Cohora closes this gap by matching social identities to customer records, so brands can measure and grow ROI from social.
Customer Health Analysis is Cohora's framework for tracking the strength of customer relationships. It identifies which segments are loyal, which are at risk, and where churn is likely, so brands can take action before revenue is lost.
CDPs and automation tools store and send data, but they don't create it. Cohora actively generates new zero- and first-party data through engagemment, then activates it with personalization and community to drive retention and revenue.
Most brands are live on Chora within a few weeks. Our team helps with integrations, customer segmentation, and campaign design, so you can see early wins quickly without needing a large internal team.
Minimal to no-support will be required specific to Cohora.