By leveraging both transaction data and zero-party data from non-purchase interactions, you can build highly-targeted segments and deliver truly personalized experiences across all touchpoints and throughout the customer lifecycle.
.webp)
Group customers into cohorts using both transactional data and zero-party data from non-transactional engagements.
By leveraging customer metrics like CLV, retention rate, and AOV, along with zero-party data, you can identify precise customer segments – ensuring your campaigns deliver highly relevant messages at the perfect time.
Craft a custom brand experience with Cohora's personalization features. Use segmentation data to deliver personalized surveys, quizzes, and contests. Aggregate user interactions in a centralized hub and amplify through seamless peer-to-peer sharing.
Create tailored, immersive journeys that drive results and keep your brand top of mind.
Dynamic segmentation thrives on the synergy between custom attributes and custom events. These two elements provide a 360-degree view of your customers’ allowing you to craft highly relevant messages and offers.
Whether it's offering a discount on a favorite product, or sending a reminder to play the latest game, dynamic segmentation ensures your brand is always relevant, timely, and customer-centric.