BOSTON – April 24, 2024 – Cohora, a Customer Activation & Engagement platform that enables brands to drive greater customer growth, retention, and advocacy, today announced it has been selected as “Customer Loyalty Solution of the Year” in the annual RetailTech Breakthrough Awards program conducted by RetailTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout retail technology companies, products and services around the globe. Cohora allows beauty, cosmetic, fashion and travel companies to build brand-owned social customer networks that connect to existing CRM/CDP platforms. With personalization, engagement and measurement at its core, Cohora’s platform enables brand to customer and customer to customer dialog, and content curation measurement of the impact of UGC. Cohora gives brand consumers the ability to engage organically by interacting with brand loyalists, sharing tips and reviews to foster genuine connections and engagement that increases conversions to new and targeted audiences.

Every engagement that takes place within the brand owned Cohora platform collects valuable zero, first-party data and user generated content. This consented to data is derived directly from user contributions and responses such as quizzes, surveys, likes, etc. These insights allow for tailored messaging, incentives and rewards based on individual customer behavior and sentiment. In addition, brands can engage with customers by utilizing rewards. Rewards are based on engagement, and the measured quality and downstream impact of the engagement or content driven by the user. The multi-tiered loyalty rewards motivate customers to reach higher levels and unlock greater rewards, which keeps them coming back for more purchases and interactions.

The aggregated data builds a cycle where personalized offers get better as brand advocacy grows. “Placing customer loyalty and interactions at the forefront enables brands to establish a strong foundation for growth and recognition. We believe that hyper personalization builds this loyalty, and our tools help brands to unlock the ability to give every individual user the most personalized journey,” said Manu Mathew, CEO of Cohora. “We’re pleased to be recognized by RetailTech Breakthrough.

With Cohora, retailers and brands can treat their consumers like paid associates, increasing repeat purchases and overall retention. Our focus on being customer-centric instead of brand-centric only measurably drives top line revenue growth, increases average revenue per user and lifts brand advocacy.” The mission of the annual RetailTech Breakthrough Awards program is to conduct the industry’s most comprehensive analysis and evaluation of the top companies, services and solutions in the retail technology industry today. This year’s program attracted thousands of nominations from over 12 different countries throughout the world.

“Cohora offers a customer-centric mindset that enables brands to build mutually beneficial relationships with their customers while gaining a better understanding of them. Big brands are using new models of loyalty programs that collect valuable data and reward customers who are basically brand advocates. Smaller brands don’t have the resources to implement and manage these types of programs,” said Bryan Vaughn, Managing Director, RetailTech Breakthrough. “With Cohora, brands of all sizes can foster loyalty, develop advocates, and position themselves for success by consolidating their customers into a unified platform and engaging them there with exclusive brand experiences. This direct business impact makes Cohora our ‘Customer Loyalty Solution of the Year’ winner!”

‍About Cohora
Cohora enables brands to develop an emotional connection with customers within a first-party, brand- owned social network that drives greater brand advocacy and behavioral based loyalty. Through Cohora, brands gain customer-to-customer and brand-to-customer conversations that generate authentic user content which promotes the brand, its products and allows customers to play a unique role in social commerce, product investments, organic user growth, and long-term loyalty to the brand. For more information, visit http://www.cohora.com.

About RetailTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the RetailTech Breakthrough Awards program is the premier awards and recognition platform devoted to honoring excellence in retail technology companies, services and solutions around the world. The RetailTech Breakthrough Awards provide public recognition for the achievements of retail technology companies and products in categories that include store management, digital displays, checkout automation, workforce tools, smart dressing rooms and more. For more information visit retailtechbreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition
programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose

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