Customer Health Analysis

Identify, Measure, and Improve Customer Health at Every Stage

Most e-commerce businesses lose 70% of their first-time buyers after just one purchase. That means the majority of marketing spend is wasted, and the growth engine stalls before it starts.

Good retention strategies start with an understanding of your customers, but great and impactful retention results are driven by personalized engagement, meaningful community interactions, and data-driven actions that continuously nurture customer loyalty.

As part of our platform offering, our services team will perform a Customer Health Analysis. This is designed to help brands understand the existing health of their customers and develop strategies to enhance customer movement, transforming first-time buyers into loyal, high-value customers—ultimately driving long-term growth.

man shopping on mobile phone and reading post on product

Unlock Deeper Customer Insights – Go Beyond Static Metrics

Most analytics stop at the surface—Cohora goes deeper. Our platform delivers actionable intelligence that reveals where customers are in their journey and what it takes to keep them engaged and moving toward higher-value segments.

Revenue & AOV Trend Analysis

Pinpoint where growth is accelerating or where drop-offs occur

Customer Movement & Retention Insights

Track how effectively customers progress through value tiers

CLTV Trend Monitoring

Understand long-term value across different audience segments

Cohort Analysis

Analyze purchase behaviors, order frequency, and revenue contributions over time

Discount Impact Evaluation

Determine whether promotions are driving repeat purchases or cutting into margins

With Cohora’s advanced analytics, you don’t just track performance—you take action to optimize engagement, increase retention, and maximize revenue.

From Insight to Action

Unlike traditional tools that simply report on customer health, Cohora is built to actively enhance it.
‍
Our platform empowers teams to take immediate, data-driven action—whether it's launching automated campaigns, triggering rewards, or deploying targeted surveys—all in response to real-time customer behaviors.

Unlock Revenue Growth Through Better Customer Movement

Improving customer health and movement is one of the highest-leverage growth opportunities for e-commerce brands. With Cohora, brands have the tools, data, and strategies to do it with confidence.

Turn First-Time Buyers Into Lifelong Customers